You already know your website can get you more customers in the door. But do you know if you were to automate your website it would allow you to focus on your business?
I’m Darrin Holtz. Web developer for WNY Web Development. Subscribe to my blog. I do one blog post a week here. Go ahead and click on the little bell icon in the lower right hand corner. Subscribe to my email list or follow me on social media. That way you’ll never miss another blog post to help you succeed online.
Free up your time and automate your website
I talk a lot on this blog about how to optimize your website. To fill up your business with an adequate amount of prospects and clients. And that’s just a few of the limitless things your business website is capable of performing. Adding automation will not only free you up for more important tasks. It will also save you from the mundane annoyances that happen on a daily basis.
I’m talking about the repetitive questions that people call and email asking about on a daily basis. Think of all the time wasted on the phone calls and the emails. All that is time consuming. Why not post those answers on your website somewhere?
Get the notion out of your head that if being able to answer the questions personally will result in conversions. I guarantee that a high percentage of people that are visiting your site aren’t going to take time to contact you and ask. They are most likely going to bounce and try to find the information they are looking for on your competitors site.
Content is golden when it comes to SEO. Google loves Content! So that brings us to my first suggestion:
Automate your website with FAQ
Depending on your niche or industry will depend on the number of questions you will have. If you only have a few questions you can get away with a faq section of a page. If you have a lot of questions then you might have to dedicate a full page. Make sure you make the link to the section or page prominent so visitors are able to find it!
You can probably rattle off questions in your head. If you have been in business long enough you get asked the same questions all the time. List them out. By doing this technique it will make you stand out as the prominent selection to visitors that are a good match. Quickly weed out the people who aren’t. With that being said I think our next topic of ways to automate your website is very similar when it comes to pricing.
Include pricing information on your website
I don’t know about you but questions about pricing is another common question I get asked often. I keep analytics on my website and as of this writing my pricing page is 38.3% of my views just behind my blog posts. So I think those numbers speak for themselves. If you have one of those “contact me for a quote” contact forms, take it off your site! Again, I guarantee that a high percentage of people that are visiting your site aren’t going to take the time to ask. They are most likely going to bounce and try to find the information they are looking for on your competitors site.
Your visitors are onto you! They know if they fill out that “contact me for a quote” contact form they are asking for a high pressured sales call. Maybe even a flood of unwanted e-mails from you. So they are more likely to leave before they fill out that form. Another benefit to having your prices listed on your website is that it will allow your visitors to either qualify or disqualify themselves on their own. So, that would make this principle appropriate if you’re on the higher end of the price scale.
Example of why to automate your website
You know before I started including pricing information on my WNY Web Development website. I’d get people either calling me or contacting me asking me for a quote. When I gave them a quote over the phone or through e-mail they always were shocked at the quote because they were naive about the work involved in it. Then tell me they will build it themselves.
And the truth is they just couldn’t afford to work with me. With some of them they think you should do it for free. Because they would just keep rambling on at length. About why they couldn’t afford it. Trying to convince me to settle for practically nothing. In a way you want to feel sorry for people but that’s not going to put food on the table at the end of the day. In the end I just basically told them I wasn’t the right fit for them. Ninety percent of the time they don’t take offense to it.
Okay, next up. This is one of my favorite time-saving tools to automate your website, because it eliminates the tag your it game of scheduling a meeting. You know in the past. Potential clients had to complete a request form to receive a consultation or an appointment. Then there would be that back and forth. Of them telling you what time works for them. But then that time never really works for you. How about this time? But thanks to online and scheduling tools like:
Calendly to automate your website
With Calendly you can finally put an end to all that madness. It allows people to pick out a time on your calendar of times that you’ve made available by the way. They book it then and there. You’re notified about the appointment. And it actually syncs with your online calendar. Like if you implement or use Google Calendar, it syncs with that. Two ways. If you have a previous engagement on your calendar already, Calendly sees that as a filled time slot and doesn’t allow scheduling. Once people do book an appointment. That engagement fills in the time slot on your Google Calendar also so that that time is not available.
Work around your schedule
If you’ve got a vacation. You put that in your calendar. A happy hour or something. Basically that time is not allowed for someone to make an appointment on. And then you are giving the opportunity to automate your website a bit further by taking advantage of the convenient confirmation email that Calendly automatically sends out. You can customize that. And what I would suggest is in that email maybe explain what to expect out of the meeting, anything they need to plan for the meeting, as well as include any other items you can think of that you would want to send them in that email. Just to get them more enticed about it.
And what I found is that it results in a much more beneficial and constructive engagement. It can go quicker because they would have a better idea of what to expect and know what to be ready for. And then by getting them a little more interested about the up coming meeting you’ll see that that’s going to cut down on the amount of people not showing up. Occasionally prospects will make an arrangement to meet, you’ll attempt to call and they won’t answer. So in the confirmation email try to create that level of excitement and you’ll cut way down on that.
Prescreen your potential clients
When it comes to automating appointments through Calendly the program is able to assist you in selecting which consultation you should even be considering or not. Whenever a consultation is scheduled using Calendly you can ask your prospects a few questions. While they’re filling that in, and what I recommend are one or two questions to prescreen. For instance, ask what their budget is or you know what do they want to get from the consultation. And depending on how they answer you could kind of predetermine if they’re going to be a good match for you or not. If you determine it’s not a good fit you could gently decline. Contact them just letting them know you looked over their goals and that you’re probably not the right fit to help them with it.
next let’s talk about a way you can automatically greet website visitors and proactively ask if there’s anything you could help them with and I’m talking about:
Chatbot to automate your website
You know it’s widely known that most people coming to your site for the first time they’re only researching. They’re looking around. They’re not ready to buy yet. And they’re not ready to talk to you yet either. But those people are 60% more likely to engage with a chat feature than any other method like calling you or emailing you.
And while I actually don’t recommend automating the entire chat process, I do think it’s a great way to get the ball rolling. Now there’s a lot of free chat tools out there. I happen to use what’s called Gist. Gist just changed over from convert fox to Gist and I really like it a lot and you can set it up in two ways. The first way would be to just have it in the bottom corner and people have to click on it if they have a question.
But I actually recommend being a little more proactive about it and greeting people when they get there and asking if there’s anything that you can help them with. And if they don’t answer most of them won’t respond in that case you don’t have to do anything. If they do you get notified and you can use your smart phone or your desktop computer to respond back to them in real time.
Now if you really want to take full advantage of all the automation features that you can get with the tool like this. You can write out kind of pre-fabricated answers to common questions that’ll be triggered by certain keywords. Like if someone were to use the word pricing or charge you know you may provide a link to your pricing page as an answer.
Unless you’re getting a really high volume of traffic. I highly recommend that you transition the chat over to either yourself or to a human team member once people start asking questions. People really can tell the difference and they appreciate that authenticity in your response and I think you’ll see a much better conversion rate, more customers and business if you do it that way.
And speaking of good customer service and building relationships with your prospects that usually takes time. But there is a way to grow and scale the process so that you really only have to do the initial work once. Then you can put the entire sequence on autopilot over and over again for each new potential customer you’ll build trust and they’ll start to remember you and your business. And you may not even know what’s happening. And I am of course talking about:
Automated email sequences
Next to actually getting new customers. The next best use of your website is actually to just take all those people that are researching their options and get them onto your email list. That way you can start giving them consistent helpful content that’s going to really make you more memorable and make them think of you as the go-to guide that they want to work with.
So here’s how it works. You know, basically you offer something valuable as a freebie like a PDF checklist or a video series. Anything that really makes sense for your business in your audience in exchange for their email address. So then what happens with the automated email sequence is first you deliver what they registered for. Either a one-of or a series.
Automated email campaign
But it doesn’t end there because then you want to send them something new and valuable each and every week for as long as it takes them to make that decision. And you just need to figure out how long that is. You know, normally the higher the price point the longer the sales process is. And when you’re first putting this into place you can go in real-time. So you can create one new article, one new piece of content every week. You know, for call it four months.
Let’s say your sales cycle is four months. So basically every week we’re going to do that. Now that you’ve been saving each of those emails. Once you’re done each of those pieces of content are in an email sequence. So every new subscriber you get will get all those emails in order regardless of when they sign up.
So you basically do the work once. In the end you’ll be able to stay in front of a growing number of prospects with no extra effort beyond the original building of the campaign. This is great because you’re going to become the one they think of first because of all the helpful content you’ve been giving them. You can absolutely close every email with a PS that basically is a soft sell telling them how to schedule a consultation with you or to even buy one of your products.
I blogged about automated email the week prior to this. Building An Email List For Your Small Business. If you want to check it out. I go more in depth.
Push to social media networks
And speaking of creating helpful content. I have a really easy way that once you create it you can share it in one step with all of your social networks. You can actually use a wordpress plugin like social media auto publish. You’re just going to install the plug-in. Customize it with your settings. Then whenever you publish a new article on your website it’s going to automatically push it out to all the social networks that you set it up to.
Now it’s time to hear from you. I want to know which of these time savers you are excited to put into place on your own website. Maybe you have automated techniques viewers might be interested in as well. If so put it in the comments below. As always if you have any questions leave them there also. I will answer all of them that I can.
Click the circle icon in the lower right hand corner to subscribe if you like what you read. Ready to automate your website? To a more strategic one that’s set to get you more customers or leads on autopilot? There are many different ways I can help. Just visit my blog to see those different ways I can help you or contact me on social media. Alright guys for WNY Web Development until next week.