On-Page Search Engine Optimization
What is On-Page Search Engine Optimization?
On-page SEO, A.K.A On-Site SEO, is the process of optimizing content that can be seen on your site's pages. Such as text, images and link navigation to improve your website’s search engine rankings and increase organic traffic.
Why is On-Page SEO important?
Simply, without your On-Page SEO being properly optimized, your website will not rank for highly relevant and conversion producing keywords.
WNY Web Development not only publishes relevant, high-quality content, but your on-page SEO will include optimized headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
Taking into account the various aspects of the webpage that, when added together, will improve your website’s visibility in the search results.
On-Page Search Engine Optimization Analysis
WNY Web Development will run a complimentary On-page SEO Analysis of your website and identify issues. WNY Web Development will then provide recommendations or a strategy for implementing On-Page SEO. Upon Client approval, WNY Web Development will implement any of the following Elements required so that your website meets best practices.
Some of the most important elements that may need to be adjusted or optimized for better results in achieving higher rankings include;
URL's - Having search engine friendly URL's that tell the search engines what the main keyword of the page is. For example, my main keyword on this page is SEO. I can either write my URL like: https://wnywebdevelopment.com/seo/ because my page is generally about SEO. If however, I want to have separate pages for each kind of SEO and target On-Page SEO as a main keyword for the page I can write my URL like so: https://wnywebdevelopment.com/seo/on-page-seo/ and then just talk about On-Page SEO.
Title Tags - One of the most important On-page elements. Title Tags are populated with targeted keywords which are determined by keyword research. Optimized Title Tags are critical for ranking.
H1 or Heading Tags - Inform searchers to what the page is about when they land on a product or service page. Ideally, H1 Tags should be exactly as your Title Tag.
Meta Description Tag - what searchers see in the SERP’s (search engine result pages). You want your Meta Tag to be keyword optimized and persuasive enough that it earns a click.
Content Optimization - Content is king! Don't believe anyone that tells you different. WNY Web Development researches and analyzes keywords based on your page topic, significantly improving page rankings for many keywords. WNY Web Development may also suggest just one page be committed to a certain keyword based on the research!
Conversion Rate Optimization (CRO) - The strategy process to increase the percentage of your visitors to take your desired action. That could be filling out a form, calling you, setting up a consult, or whatever it is. Getting an understanding of how visitors move through your site, what actions they take, and whats stopping them from taking the action of completing your goal.
Crawlability & Indexing - WNY Web Development will ensure that Search Engines are able to crawl all your web pages so that your content is fully indexed.