Now that we are well into 2020 you might be thinking about getting a new website for your business. But how much does a website cost? Is it possible to have a beautiful, customer generating website no matter how much you have in your budget?
There are a ton of options out there and it can get really confusing, especially if your just starting out. In this article I’m going to break it all down for you and give you some of the different avenues you can take in creating your new website. By the end of this article you will know your options and what to expect to pay for each one. I’ll even give you some of my best recommendations on what you should be paying for and what you can probably skip to save some money.
Before we get to all the different options, it is important for you to know some designers will charge based on the number of pages and some will charge based on the overall complexity of the project. So it will be up to your available resources to pick whats going to work best for your unique situation.
DIY Website Cost
Now this may not sound like an appealing option and most web developers like me would tell you to never go this route, but I’m not going to do that. There actually is a case to be made for d i y websites in certain cases.
So with d i y websites you don’t need to have any coding or development skills. All you need is a computer and a internet connection and with that alone you can access any of the d i y website builder platforms on the market.
With this option I suggest you write down what you want to do with your website. In other words, what are your goals? and what features would you like to see on your website? More importantly, whats needed on your website?
If your unsure what you want you can checkout your competitors or other websites for inspiration. Most website builders that are out there offer a drag and drop user interface to build your website. It makes it super simple and most of them do offer you trial accounts, which is a good way to test drive the platform before you make your final decision and drop any money on it.
Now, lets see the pros and cons of a d i y website.
Now let’s talk cost. For most d i y builders, your kind of renting the website you build. Your looking at a cost between $20 – $40 a month.
Here is what you need to remember with d i y websites. The main cost with this option is going to be your time. Don’t be surprised. It could take you 20 hours to produce a decent quality website that you can be proud of. And that is assuming your already a little familiar with what goes into a good website.
But there is a really cool way to build your site yourself with WordPress and a free plugin, which eliminates most of the cons. I’ll get into that a bit later in the article.
Now for the next option, which is to hire a:
Freelance Designer Website Cost
This is probably the most common way for small businesses to go! Because when you hire a freelance designer it really balances the cost and quality of the final product, which of course is your website. It’s also a stable middle ground of doing everything yourself or not doing anything yourself.
Here are the pros and cons when it comes to hiring a freelance designer:
Now the price range here can vary greatly from about $500 to $10,000 or more depending on their skill level and experience.
I really want you to be careful when it comes to budget pricing and you pricing out freelance designers. Because as you know, usually low prices usually mean their pretty new or inexperienced. And of course the saying goes, you usually get what you pay for. And yes, freelance designers can be affordable but they will almost always focus on the design part and not on what really matters like the customer strategy.
So if this is going to be a successful project you will definitely want to develop that strategy yourself and take that to the freelance designer to basically carry out for you.
So now lets head into a slightly more expensive option which is hiring a:
Boutique Agency Website Cost
Boutique agencies are more or less specialized agencies with a few more different areas of expertise and they typically operate with a smaller team. Because of the smaller teams they tend to have smaller client lists. Each team member is responsible for handling a certain phase of the project. The strategic, design and technical work are all done in one place.
Here are the pros and cons of a boutique agency:
So the cost from a boutique agency for a custom website starts at about $10,000 and can just go up from there depending on what you need.
Now with the freelance designers or boutique agencies you usually don’t have to pay all at once. Most usually require a deposit of usually 50% and progress payments from there and paid in full before the website goes live.
Next on our list are what we call the:
Traditional Agencies Website Cost
This is definitely the most costly option to build a website because traditional agencies are generally larger in size, they take on bigger projects, have larger client lists and operate with large teams that can handle many projects at a time.
Costs here can start at $20,000
So what is the best thing you can do to build a great website? What I recommend you to do is hire someone who will help you generate a customer generated strategy and then design the website based on that strategy.