New York SEO
WNY Web Development's high quality SEO strategy will get your product or service ranking above your competition. Placing your quality content in front of the search engine user that is researching for a solution to their need. Increasing quality and organic traffic to your website, while generating more leads and conversions.
75% of searchers choose listings on the first page of search engines. 90% of those searchers choose the first or second choice. Be There!
One of the greatest benefits of New York SEO that many business owners fail to notice is how it boosts your credibility among searchers. Positioning on the first page of any search engine tells searchers that the search engines trust your website. That's a primary reason why 75 percent of searchers stick to the first page of search results.
Search Engines receive an estimate of 60,000 searches a second. If your website is optimized properly for the keywords the searchers have entered, then your website has a good chance of showing up in the search results. If searchers can't find your business online then that doesn't help.
New York SEO can also benefit your business by cutting advertising costs. That allows your business the choice to cut back your advertising budget and re-invest the savings elsewhere in your business. Many business owners discover in the first year of investing in SEO, that it's more cost effective than traditional advertising while delivering better results.
Another benefit of New York SEO is it's an inbound marketing strategy, it targets quality traffic. Unlike having to market to certain audiences who you think might be interested in your product or services, the audience finds you. You're creating relevant, high quality content for your audience and making that helpful information accessible at the time it's convenient for the user.
SEO - Search Engine Optimization
It's the process of improving ranking factors on pages of a website so that when search engine users request an organic search for certain words or phrases, your content is placed in front of them.
It's more than having a "good looking" website...
There are three kinds of SEO when it comes down to your website being ranked by search engines.
I use Google's Search Quality Evaluator Guidelines. The same guide Google human rankers use to rank websites for google.
The types of Search Engine Optimization that exist, and how they work together.
WNY Web Development offers a wide range of SEO services and the reason is simple...There are many variables, hundreds as a matter of fact, that have to join together to push the visibility and higher rankings up the listings in the organic and your local search result pages or SERP's. Take for example, Google's algorithm has over 200 variables. The variables include keywords, On-page elements or website optimization, Off-page SEO which is also known as site trust & authority, content & content optimization, technical SEO, SEO Audits and more. If any of this confuses you, see the Kinds Of SEO infographic that explains it more clearly above. I also realize that this SEO stuff might raise more questions than answers. Should you have any questions and wish to speak with someone directly, simply give me a call at 716-940-2996 or request a free 15 minute phone consultation.
On-page SEO, A.K.A On-Site SEO, is the process of optimizing content that can be seen on your site's pages. Such as text, images and link navigation to improve your website’s search engine rankings and increase organic traffic.
Simply, without your On-Page SEO being properly optimized, your website will not rank for highly relevant and conversion producing keywords.
WNY Web Development not only publishes relevant, high-quality content, but your on-page SEO will include optimized headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
Taking into account the various aspects of the webpage that, when added together, will improve your website’s visibility in the search results.
WNY Web Development will run a complimentary On-page SEO Analysis of your website and point out issues. WNY Web Development will then provide options or a strategy for implementing On-Page SEO. With client consent, WNY Web Development will perform all of the elements needed so that your website meets Google’s standards.
Some of the most important elements that may need to be adjusted or optimized for better results in achieving higher rankings include;
URL's - Having search engine friendly URL's that tell the search engines what the main keyword of the page is. For example, my main keyword on this page is SEO. I can either write my URL like: https://wnywebdevelopment.com/seo/ because my page is generally about SEO. If however, I want to have separate pages for each kind of New York SEO and target On-Page SEO as a main keyword for the page I can write my URL like so: https://wnywebdevelopment.com/seo/on-page-seo/ and then just talk about On-Page SEO.
Internal Linking - Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!
Title Tags - One of the most essential On-page elements. Title Tags are inserted with targeted keywords which are found through keyword research. Optimized Title Tags are crucial for ranking.
H1 or Heading Tags - When searchers land on a product or service page the Heading Tags inform searchers to what the page is about. H1 Tags need to match your Title Tag.
Meta Description Tag - what searchers see in the SERP’s (search engine result pages). You want your Meta Tag to be keyword optimized and persuasive enough that it earns a click.
Content Optimization - Content is king! Don't believe anyone that tells you different. WNY Web Development researches and analyzes keywords based on your page topic, significantly improving page rankings for many keywords. WNY Web Development may also suggest just one page be committed to a certain keyword based on the research!
Conversion Rate Optimization (CRO) - The strategy process to increase the percentage of your visitors to take your desired action. That could be filling out a form, calling you, setting up a consult, or whatever it is. Getting an understanding of how visitors move through your site, what actions they take, and whats stopping them from taking the action of completing your goal.
Crawlability & Indexing - WNY Web Development will make sure Search Engines are able to crawl all your web pages so that your content is fully indexed.
"Off-page SEO" (also called "off-site SEO") has to do with achievements off of your own website that influences your rankings within search engine results pages (SERPs).
Honing in on off-site ranking factors involves improving user and search engine perception of your site's popularity, relevance, trustworthiness, and authority. This is mastered by other creditable locations on the Internet (webpages, sites, people, businesses, etc.) connecting back to or "vouching" for your website, and effectively promoting the quality of your content.
During your free 15 minute consultation, WNY Web Development will review with you an analysis of your Off-Page SEO or "backlink & citation profile". You will also receive your competitors analysis so that you have a firm grasp of how & why Off-page is crucial to positioning and why your competitors rank higher than you.
Off-page helps determine the rankings of your web pages. With that being said, some SEO "companies" will pursue alternate routes to gain faster outcomes for their clientele. Alternate routes might include out sourcing, linking networks, linking farms, etc.… or maybe it’s just a lack of knowing SEO.
This kind of strategy may produce a good outcome short term, however, it’s a violation of Google’s terms of service, same for other Search Engines. This kind of approach will eventually lead to being removed or banned from the Search Engines. Unethical (black hat) SEO is NOT something WNY Web Development does. Our strategy to Off-page is well thought out, safe and the outcome is sustainable… since 2019!
First, off-page seo will take a minimum of 6 months to a year to start seeing results. Back-links and directory listings are heavy influencers when it comes to local and organic rankings. Most businesses positioned on page one are well aware of the committment, their SEO companies certainly are! The investment of ranking first or second and the ROI that it provides, outweighs the cost for many businesses. Purpose being, businesses have no problem investing monthly to maintain their highly acquired ranking in the SERP’s contradictory they’re subject to the loss of their ranking position to a competitor.
The Google algorithm weighs heavily on link "freshness".
Questions about Off-page SEO? Contact WNY Web Development!